浅析案例教学法在网络营销课程中的应用

Application of Case Teaching Method in Network Marketing Course

网络营销是电子商务专业的重要课程之一。在讲授这门课程时,教师比较重视学生的实践操作能力培养,对专业素养和创新思维培养的重视不够。可在该课程教学过程中采用案例教学法,培养学生的专业素养和创新思维。在介绍网络营销课程和案例教学法的基础上,论述在网络营销课程中采用案例教学法的必要性,进而阐述案例教学法的具体实施过程,并分别以一则商品主图设计和"秋天里的第一杯奶茶"为例论述了案例教学法在网路营销课程中的应用,以期为案例教学法在网络营销课程中的实施提供借鉴和参考。

Network marketing is one of the important courses of e-commerce specialty.When teaching this course,teachers pay more attention to the cultivation of students’ practical operation ability,but pay less attention to the cultivation of professional quality and innovative thinking.Based on this,the case teaching method can be adopted in the teaching process of the course to cultivate students’ professional quality and innovative thinking.In other words,on the basis of introducing the network marketing course and case teaching method,this paper discusses the necessity of adopting the case teaching method in the network marketing course,and then expounds the specific implementation process of the case teaching method,and discusses the application of the case teaching method in the network marketing course by taking a commodity main map design and “the first cup of milk tea in autumn”as examples to provide reference for the implementation of case teaching method in network marketing course.