以《消费心理与行为分析》课程为例谈设计思维理念下的课程设计

On Curriculum Design from the Perspective of Design Thinking Based on the Course of the Analysis of Consumer Psychology and Behavior

在双循环新发展格局背景下,互联网与数字技术推动消费转型升级,如何应对新时代消费趋势变化打造复合型营销人才成为职业教育努力的方向。设计思维作为一种创新思维方式,为课程设计提供了理论框架与方法。可以《消费心理与行为分析》课程为例来进行课程设计改革的探索,切实推进高职教师课程设计与教学能力的提升,扎实推动教学质量的提高,以有效地服务经济和社会发展。

Under the background of dual-circulation development pattern,the Internet and digital technology promote the transformation and upgrading of consumption.How to cope with the change of consumption trend in the new era to create compound marketing talents has become the focus of vocational education.As an innovative way,the design thinking provides a theoretical framework and method for curriculum design.The paper takes the course of Analysis of consumer Psychology and Behavior as an example to explore the reform of curriculum design,to effectively promote the teaching staff’s ability of curriculum design and teaching,and thus to improve the teaching quality and to serve the economic and social development.