新时代青少年网络爱国主义的话语特征、问题与引导策略——以《那年那兔那些事儿》为例

The Discourse Characteristics,Problems and Guiding Strategies of Adolescent Online Patriotism in the New Era——Taking“That Year of the Rabbit”as an Example

爱国主义是永恒的话题,但不同时代的爱国主义具有不同的话语特征。通过分析《那年那兔那些事儿》这一青少年喜爱的爱国主义动漫作品,可以发现,新时代青少年网络爱国主义的话语特征表现为:二次元文化下话语表达的“娱乐化”、弹幕仪式下话语表达的“互动化”、认知规律影响下话语表达的“形象化”。这为网络爱国主义的宣传和引导提供了方向。与此同时,也应看到其话语特征存在的问题,即:过度娱乐化、非理性爱国、反感官方话语。针对这些话语特征和问题,应加强引导,坚持严肃与娱乐相结合的话语风格,倡导理性与感性相结合的话语表达,创新话语体系,掌握话语权。

Patriotism is an eternal topic,but it has different discourse characteristics in different times.By analyzing“those things”in the animation works of patriotism liked by the teenagers,it can be found that the discourse of new age’s young patriotism is shown as two dimension culture discourse expression under the ceremony of“entertainment”,barrage of discourse expression of“interaction”,the cognitive law of discourse expression under the influence of“visualization”.This provides a direction for us to carry out the propaganda and guidance of patriotism on the internet.At the same time,we should also see the problems of its discourse characteristics,namely,excessive entertainment,the existence of irrational patriotism,aversion to official discourse.In view of these discourse characteristics and problems,we should strengthen guidance,adhere to the combination of serious and entertainment discourse style,advocate the combination of rational and emotional discourse expression,innovate the discourse system,and master the discourse power.