淮阳泥泥狗包装设计探索

Packing design of Huaiyang Clay Dogs

对市场上淮阳泥泥狗的包装设计进行调查研究,针对包装上存在的问题,从标识的建立、结构的创新、图案的提炼和色彩的搭配等方面阐述了淮阳泥泥狗包装的设计途径。从丰富包装的视觉效果出发,有效延续了淮阳泥泥狗的艺术特色和文化内涵,包装设计对传承与发扬淮阳泥泥狗文化起着关键作用,不仅是提升品牌影响力的有效手段,还是创新和保护民间艺术的有效途径,可以推动淮阳地域文化的长远发展。

We investigate and study the packaging design of Huaiyang Clay Dogs in market,and elaborate on the design of Huaiyang mud dog packaging from the establishment of logo,innovation of structure,refinement of pattern and color matching,in view of the problems of packaging.The packaging design plays a key role in the inheritance and promotion of Huaiyang Clay Dogs culture,which is not only an effective means to enhance the brand influence,but an effective way to innovate and protect folk art,and can promote the long-term development of Huaiyang regional culture.