新媒体环境下高校思想政治宣传工作的实践探索

Practical exploration of the ideological and political propaganda work in colleges under the new media conditions

新媒体时代,为使高校的思想政治宣传工作与时代接轨并紧跟时代步伐,保障当前互联网环境下高校的思想政治宣传工作能够精准、及时、高效,促进高校宣传思想工作与立德树人根本任务精准对接,结合宣传思想工作需要、当前社会网络环境、青年学生思想特性,通过分析研判新媒体传播特征、高校学生资源优势以及多维度宣传的育人效果,对高校思想政治宣传工作中新媒体阵地建设的体系构建、内容把控与载体运用等方面提出了建议.

In the new media era,in order to make the ideological and political publicity work of colleges in line with the times and keep up with the pace of the times,it is important to ensure that the ideological and political publicity work of colleges is accurate,timely and efficient under the current Internet environment,and to promote the accurate connection between the publicity and ideological work of colleges and the fundamental task of building morality and cultivating people.Based on the needs of publicity and ideological work,the current social network environment and the ideological characteristics of young students,this paper puts forward suggestions on the system construction,content control and carrier application of new media position construction in ideological and political publicity in colleges,by analyzing and judging the communication characteristics of new media,the resource advantages of college students and the educational effect of multi-dimensional publicity.