“1+X”证书制度下高职电子商务专业课程体系建设初探

A Preliminary Study on the Construction of an E-commerce Curriculum System in Higher Vocational Colleges under the“1 + X”Certificate System

高职院校进行人才培养的主要任务是为地方经济发展输入人才,针对京津冀电子商务企业发展现状及电子商务人才需求状况,构建基于“1+X”证书制度的电子商务专业现代学徒制课程体系变得极其重要。该课题在借鉴国内外现代学徒制人才培养模式以及“1+X”制度研究成果的基础上,重点研究如何将网店运营推广及数据分析等专业技能等级证书的具体内容与现代学徒制的电子商务专业现有课程体系进行有机融合,构建出基于“1+X”证书的高职院校电子商务专业课程体系,从而解决京津冀电子商务企业的用人需求和高职院校电子商务人才培养目标之间的矛盾。

The main task of talent training in higher vocational colleges is to provide talents for local economic development. In view of the development status of e-commerce enterprises in Beijing-Tianjin-Hebei and the demand for e-commerce talents, it is extremely important to construct a modern apprenticeship curriculum system for e-commerce majors based on the“1+X”certificate system. On the basis of learning from the modern apprenticeship talent training model at home and abroad and the research results of the“1+X”system, this research focuses on how to combine the specific content of professional certificates such as online store operation and promotion and data analysis with the existing e-commerce curriculum system based on modern apprenticeship, in order to construct a curriculum system for e-commerce majors in higher vocational colleges based on“1+X”certificates, thus solving the contradiction between the employment needs of Beijing-Tianjin-Hebei e-commerce enterprises and the training goals of e-commerce talents in higher vocational colleges.