基于主成分分析法的农产品上行制约因素研究

Research on the influencing factors of online sales of the agricultural products based on the principal component analysis

运用主成分分析法将影响农产品上行的12个制约因素归为4类,这4类因子按影响程度由强到弱依次为交易对象因子、交易主体因子、交易平台因子、交易环境因子。针对这些制约因素,从提升交易对象质量、强化交易主体培育、优化交易平台构建和交易环境等方面提出了一系列的解决对策,以期促进农产品上行、发展农村电子商务。

Using the principal component analysis,the 12 restrictive factors affecting the online sales of agricultural products were classified into 4 categories.According to the degree of influence from strong to weak,these four types of factors were trading partner factor,trading subject factor,trading platform factor and trading environment factor.In view of these restrictive factors,a series of solutions were put forward from the aspects of improving the quality of trading objects,strengthening the cultivation of trading subjects,optimizing the trading platform construction and trading environment,in order to promote online sales of agricultural products and the development of rural e-commerce.