高校校园媒体提升主流意识形态话语权的“破茧”路径

"Cocoon-breaking"Path for Campus Media in Colleges and Universities to Enhance the Discourse Power of Mainstream Ideology

“信息茧房”效应等技术异化冲击了高校主流意识形态的引导力、削弱其理性权威,影响其在大学生群体间的传播,阻碍了大学生正确价值观的形成。高校校园媒体可以通过整合和拓展传播渠道、持续创新传播内容等举措扩大主流舆论阵地的覆盖面,提升主流意识形态的吸引力;通过加强大学生的媒介素养的教育,增强大学生全面获取信息的能力,消弭“信息茧房”效应的消极影响;营造风清气正的传播氛围,提升主流意识形态在高校中的话语权。

Due to the technological alienation such as the effect of"Information Cocoon Room",the guiding power of the mainstream ideology in colleges and universities has been impacted,thereby weakening its rational authority,affecting its dissemination among college students and hindering the college students from shaping correct values.Therefore,first of all,campus media in colleges and universities can expand the coverage of mainstream public opinion and enhance the attraction of mainstream ideology by integrating and expanding communication channels and continuously innovating communication content.Second,the negative impact regarding the effect of"Information Cocoon Room"will be eliminated by strengthening the education of college students'media literacy and enhancing their ability to obtain information in an all-round way.Finally,the discourse power of mainstream ideology in colleges and universities will be enhanced by creating a clean and positive communication atmosphere.