基于SWOT分析的凤冈县康养产业发展研究

Research on the Development of Health Industry in Fenggang County based on SWOT Analysis

党的十九届五中全会公报提出要“健全多层次社会保障体系,全面推进健康中国建设,实施积极应对人口老龄化国家战略”。近年来,贵州省凤冈县以良好的生态环境为基础,以推动高质量发展为遵循,以促进大众健康为目的,逐步构建起以休闲养生、医养结合、多元养老、健康体育运动等为代表的康养产业。文章运用SWOT分析方法分析了凤冈县康养产业发展的优势、劣势、机遇和威胁,提出凤冈县康养产业发展的建议,以期进一步推动凤冈县康养产业发展。

The fifth Plenary Session of the 19th Central Committee of the Communist Party of China proposed to"improve the multi-level social security system,comprehensively promote the construction of a healthy China,and implement the national strategy to actively respond to the aging of the population."In recent years,on the basis of a good ecological environment,in order to promote high-quality development and improve public health,Fenggang County,Guizhou Province,has gradually built a health care industry represented by leisure health,combination of medical care,diversified pension,health sports and so on.This paper uses SWOT analysis method to analyze the advantages,disadvantages,opportunities and threats of the health industry in Fenggang County,and puts forward suggestions for the development of health industry in Fenggang County,thus to further promote the development of health industry in Fenggang County.