内部治理结构、外部支持与农民合作社农产品质量可追溯参与行为

Governing Structure,External Support and Farmer Cooperatives’ Traceability Participation of Agricultural Product Quality

基于189家农民合作社,构建扩展的集体行动理论框架,实证分析合作社内部治理结构、外部支持与合作社农产品质量可追溯参与行为的关系。结果表明,在内部治理结构上,合作社成员规模与可追溯参与行为呈倒U型特点,成员的组织认同感、产品排他性和产品交易制度显著正向影响可追溯参与行为,入社退社制度显著负向影响可追溯参与行为;在外部支持上,政府的扶持和超市的支持显著正向影响合作社的可追溯参与行为。为促进农产品质量可追溯体系在农民合作社中的普及和推广,提出提升规模化合作社的组织程度、发挥合作社规模效应的推动作用、建立选择性的奖惩制度、鼓励参与农产品标准认证、强化自身民主管理和建设、加强政府的资金和技术服务支持、继续维持和促进与超市的合作对接等政策建议。

Based on the 189 farmer cooperatives,an extended theoretical framework of collective action is constructed,and the relationship among the internal governance structure characteristic of the cooperative,the external environment and the cooperative’s participation behavior of traceability system of agricultural products’ quality was empirically analyzed.The results indicated that in the aspect of governing structure,the size of the cooperative members and the participation behavior of traceability system were characterized by inverted Ushaped,the organizational identity of membership,product exclusivity and the cooperative’s product trading system had a significant positive impact on the participation behavior of traceability system and affiliation or disaffiliation of cooperatives system had a significant negative impact on the participation behavior of traceability system;in the aspect of external support,government support and stable sales had a significant positive impact on the cooperative’s participation behavior of traceability system.Suggestions included improving the organization of large-scale cooperatives,playing the role of promoting the scale effect of cooperatives,establishing a selective reward and punishment system,encouraging participation in the certification of agricultural product standards,strengthening their own democratic management and construction,strengthening government’s funding and technical service support,and continuing to maintain and promote cooperation with supermarkets were proposed.