自媒体视域下高校党史教育的适应性路径研究

On the Adaptable Path of the CPC History Education in Colleges and Universities from the Perspective of We-Media

党史教育是高校思想政治教育中不可或缺的重要组成部分,对贯彻新时代党的教育方针、落实立德树人根本任务具有基础作用。自媒体的扁平化、交互性、跨时空和碎片化等“大众传播”特征,一方面满足了大学生对于党史学习教育和互动参与的需要,另一方面也给高校党史教育工作带来了新的挑战。高校应当采取提升自媒体受众的媒介素养,打造多元化的党史教育传播队伍,设计自媒体党史教育传播体系和完善党史教育传播的自媒体监管机制等与自媒体应用“精准匹配”的措施,切实提高自媒体视域下高校党史教育的适应性。

Party history education is an indispensable part of the ideological and political education in colleges and universities,and it plays a basic role in implementing the Party’s educational policy in the new era and implementing the fundamental task of cultivating people through virtue.The“mass communication”characteristics of“We-Media”,such as de-flattening,interaction and space-time and fragmentation,on the one hand,it meets the needs of college students for Party learning and interactive participation,and on the other hand,it also brings new challenges to the Party history education work in colleges and universities.Colleges and universities should improve the qualities of the media audience,build diversified party history education communication team,design the media party history education communication system and improve the party history education communication supervision mechanism and the media application“accurate matching”measures,effectively improve the adaptability of the party history education.