瞄准靶心,搭弓射箭——创业者社会构念与认知构念的连接机制

An Arrow Connects the Bow to the Target——Mechanisms Linking Entrepreneurs’Social and Cognitive Constructs

创业研究围绕社会因素和认知因素形成了两大研究流派,为理解创业现象做出了各自独立的贡献。目前虽有部分社会因素与认知因素交叉的创业研究,但我们对创业的社会认知依然缺乏全面的认识。本文在创业情境中探索了社会因素和认知因素的交叉点,从而获得对创业社会认知的总体理解。社会因素通常是创业认知的基础,对其忽视或将其视为创业认知的外部因素会低估社会因素在整个创业过程中对个人思考、感觉和行为方式所潜在的巨大影响。因此,探讨创业的社会认知具有重要意义。

In entrepreneurship,research on social factors and cognitive factors represent two substantial streams of research that have independently contributed to our understanding of entrepreneurial phenomena.However,while there has been research at the intersection of the social and the cognitive in entrepreneurship,we lack a comprehensive understanding of the social cognition of entrepreneurship.In this essay,we explore the intersection of social and cognition in the entrepreneurial context to gain a big-picture understanding of the social cognition of entrepreneurship.This topic is important because the social is often fundamental to entrepreneurial cognition such that ignoring it or discounting it as"external"to the entrepreneur’s cognitions under-represents its potentially powerful influence on the way individuals think,feel,and behave throughout the entrepreneurial process.