福建省乡村旅游的发展现状与开发策略——以永泰县为例

Research on the development situation and strategies of rural tourism in Fujian Province——Taking Yongtai County as an example

乡村旅游作为一种新兴的生态旅游形式,是乡村振兴的一个重要挖掘点。福建省虽然拥有得天独厚的自然环境与人文环境,但是其乡村旅游的发展同样面临着挑战。福建省乡村旅游的发展面临着文化资源开发利用率低、从业人员素质参差不齐以及开发模式未能与时俱进等问题,其乡村旅游的发展应该以乡村振兴战略为政策依托,注重乡村文化资源的开发与建设,打造更具特色的乡村旅游资源,同时还要注重乡村旅游服务人才的培养,推动乡村旅游智慧化升级。

Rural tourism,as a new form of ecological tourism,has become an important point for rural revitalization.Although Fujian Province has a unique natural environment and human environment,the development of rural tourism is also facing challenges;it is faced with the current situation of low utilization rate of cultural resources development,uneven quality of employees and failure to keep pace with the times.The development of rural tourism should be based on rural revitalization strategy,pay attention to the development and construction of rural cultural resources,create more distinctive rural tourism resources,and pay attention to the training of service personnel,and promote the intelligent upgrading of rural tourism.