文旅融合视野下地方文化的开发利用--以徐州彭祖养生文化为例

Development and Utilization of Local Culture from the Perspective of Cultural and Tourism Integration:Taking Pengzu's Regimen Culture of Xuzhou as an Example

文旅融合促进地方文化快速发展。以国家历史文化名城徐州所拥有的独特珍贵的彭祖文化为案例,探讨地方文化如何融入旅游产晶。徐州文旅融合需要找准城市地方文化的特色属性,在深挖彭祖养生文化精髓的基础上,通过独具创意的设计,将养生元素有机融入到有形的旅游载体中,形成独具徐州地方养生文化特色的高附加值的文旅IP,小而精的文旅融合产晶也能更有效地对接短途深度游的市场需求。

Cultural and tourism integration promotes the rapid development of local culture.Taking the peculiar and precious Pengzu culture of Xuzhou(a national historical and cultural city)as a case study,this paper mainly focuses on the ways how the local culture can integrate into tourism products.As indicated in this research,the integration of culture and tourism requires precise identification of the characteristic attributes of the urban local culture.Moreover,regimen elements need appropriately merging into tangible tourism carriers via innovative designs based on probing deep into the essence of Pengzu,s regimen culture,thereby forming high value-added cultural tourism IP(intellectual property) with Xudiou local regimen—cultural characters.In the meantime,small and exquisite cultural tourism products can also meet the market demands of short—distance and in-depth trips more efectively.