接触假设在旅游者态度研究中的应用:综述与启示

Application of the Contact Hypothesis in Tourist Attitude Research:A Review and Implications

旅游者态度因其直接影响旅游者后续行为、旅游目的地选择而受到关注。接触假设是产生于20世纪中期的心理学理念,并在心理学领域产生共识、得到运用。然而在旅游学研究中,已有学者证实接触与旅游者态度间存在直接相关性,能够成为旅游者态度研究的重要工具,但却未得到充分运用。本文从接触假设出发,对接触假设进行梳理,并结合旅游者态度,对当前在旅游者态度研究过程中使用接触假设的代表性研究成果进行介绍,同时期望接触假设能在旅游学研究领域得到更广泛的运用。

Tourist attitudes have attracted attention because they directly affect tourists’follow-up behavior and travel destination choice.The contact hypothesis is a psychological concept that originated in the middle of the 20 th century,and has been widely accepted and applied in psychology.In tourism research,although some scholars have proved a direct correlation between contact and tourists’attitudes,which tends to be effective in tourist attitude research,it has not been fully used.This paper reviews the contact hypothesis,and introduces the representative results in current research on tourist attitudes by using contact hypothesis.It is expected that the contact hypothesis can be more widely used in the tourism research.