数字技术多维互动技术研发投入与数字平台商业模式创新的实证研究——基于资源编排的调节效应

An Empirical Study on the Research and Development Investment of Digital Multi-Dimensional Interactive Technology and the Innovation of Digital Platform Business Model:Based on Moderating Effects of Resource Arrangement

5G时代为数字经济带来了新的数字技术手段,这对于数字平台企业的商业模式创新带来了新的契机。本文以2015-2020年数字经济板块上市公司数据为研究样本,采用广义最小二乘法实证分析数字技术多维互动对数字平台企业商业模式创新的影响,并检验技术研发投入对上述关系的中介作用以及资源编排对上述三者关系的调节作用。实证结果表明,数字技术多维互动对数字平台企业商业模式创新具有显著正向影响。同时,技术研发投入对数字技术多维互动和商业模式创新之间关系具有显著的中介效应,资源编排对数字技术多维互动和数字平台企业商业模式创新之间关系以及技术研发投入的中介效应均有正向调节作用。

The 5 G era has brought new digital technology to the digital economy,which means new opportunities for the innovation of business models of digital platform enterprises.Taking the data of listed companies in the digital economy sector from 2015 to 2020 as samples,this paper uses the generalized least squares method to empirically analyze the impact of multi-dimensional interaction of digital technology on the business model innovation in digital platform enterprises,and examines the mediating effect of research and development(R&D)investment on the above relationships and the moderating effect of resource arrangement on the relationship among the above three.The results show that the multi-dimensional interaction of digital technology has a significant positive impact on the business model innovation of digital platform enterprises.Meanwhile,technology R&D investment has a significant mediating effect on the relationship between digital multi-dimensional interaction technology and business model innovation,and resource arrangement has a positive moderating effect on the relationship between digital multi-dimensional interaction technology and digital platform enterprise business model innovation,as well as on the mediating effect of technology R&D investment.