即时配送市场生产结构的超边际一般均衡分析

The Inframarginal General Equilibrium Analysis of Production Structure in Instant Distribution Market

运用新兴古典经济学理论对即时配送市场上不同的运力组织模式进行分析,总结归纳出即时配送市场的四种生产结构:平台自营、平台众包、加盟、加盟众包的存在条件。在此基础上,基于生产环节的学习成本及市场客观环境的交易效率因素构建了即时配送市场的超边际一般均衡模型。通过对模型的分析,得到即时配送企业采用不同运力组织模式的微观机理与形成机制:学习成本和市场交易效率决定了最终即时配送服务生产者以及中间产品生产者的生产决策,从而产生了不同的运力组织模式,而这些生产者的决策彼此相互作用则形成了即时配送市场不同的生产结构。

Using the new classical economic theory,this paper analyzes the different capacity organization modes in the instant distribution market and summarizes the conditions for the existence of the four production structures(platform self-employment,platform crowdsoring,joining and joining crowdsorting)of the instant distribution market.Based on the learning cost of production and the transaction efficiency factors of the objective environment of the market,the inframarginal analyses model of the instant distribution market is constructed.Through the analysis of the model,the micro-mechanism and formation mechanism of the instant distribution enterprise adopting different capacity organization modes are obtained:learning cost and market transaction efficiency determine the production decision-making of the producers of the final instant distribution service and intermediate products,thus producing different modes of capacity organization,and the decision-making of these producers interacts with each other to form different production structures of the instant distribution market.