浙江“辰颐物语”发展模式分析及启示

Analysis and Inspiration of Zhejiang’s Chenyiwuyu Development Model

“新消费”成为2021年经济热词之一。以消费结构升级和消费产品质量提升为核心、基于社交网络和新媒介的“新消费循环体系”已然成为推动经济发展的新动力。本文以浙江辰颐物语生态科技发展有限公司的发展为切入点,对比各类生鲜电商平台模式的优缺点,提炼辰颐物语在销售、代理、发货、理赔和培训等方面的优势,对浙江省发展生鲜电商行业提出若干建议。

“New consumption”has become one of the economic buzzwords in 2021.With the upgrading of consumption structure and the improvement of the quality of consumer products as the core,the“new consumption cycle system”based on social networks and new media has become a new driving force for economic development.Based on the development of Zhejiang Chenyiwuyu Ecological Science and Technology Development Co.,Ltd.,this study compares the advantages and disadvantages of various fresh e-commerce platform models,and refi nes its advantages in sales,agency,delivery,claim settlement and training.This article puts forward some suggestions for the development of fresh e-commerce industry in Zhejiang Province.