研发投入、媒体关注度与企业绩效关系研究

Research on the Relationship among R&D Investment,Media Attention and Enterprise Performance

本文以2010—2020年175家高污染制造型上市公司为样本数据,采用面板数据研究研发投入强度、媒体关注度和企业绩效三者关系。实证结果表明,研发投入和媒体关注度对企业绩效呈正相关,并且存在滞后效应,正负面媒体关注对企业绩效的影响存在相似结论。最后针对结论提出建议:国家应该加大对企业研发活动的减税降费力度并延长补贴时限;企业内部应该建立公关部门,增强与媒体的联系;国家应该健全媒体监督机制,增强惩罚力度,企业应该提高信息透明度和真实性。

Based on the sample data of 175 high-pollution manufacturing listed enterprises from 2010 to 2020,this study uses panel data to explore the relationship among R&D investment,media attention and enterprise performance.The empirical results show that R&D investment and media attention have a positive correlation with enterprise performance,and there is a lagged eff ect.The positive and negative media attention has a similar eff ect on enterprise performance.Finally,some suggestions are put forward based on the conclusion as follows.The government should boost tax and fee reduction and extend the subsidy time limit for enterprises’R&D activities;enterprises should establish public relations departments to enhance the connection with the media;the country should improve the media supervision mechanism,strengthen the punishment,and enterprises should improve the transparency and authenticity of information.