论非遗题材的影像记录与文化传承--以妈祖信俗为例

On the Image Record and Cultural Inheritance of Intangible Cultural Heritage--Take Mazu Belief and Custom as An Example

非物质文化遗产是一个国家和民族的精神与情感寄托,是历史文化和民族特征的直接体现。影像是非遗文化传播中的重要视觉载体,其形象性和易传播的特点使其在非遗文化传播中发挥重要作用。妈祖信俗作为中国首个信俗类世界级非物质文化遗产,对其保护和传承具有重要现实意义。研究从个案的角度,结合近年以“妈祖”主题创作的影视纪录片作品,认为妈祖信俗纪录片在创作实践中仍存在着叙事主题、叙事理念、叙事结构等方面的一系列问题,并提出相应的对策性意见。

Intangible cultural heritage is the spiritual and emotional sustenance of a country and nation,and the direct embodiment of historical culture and national characteristics.Image is an important visual carrier in the communication of intangible cultural heritage.Its characteristic of visual and easy-dissemination plays an important role in the dissemination of intangible cultural heritage.As the first world-class intangible cultural heritage in China,Mazu belief and custom has important practical significance for its protection and inheritance.From the perspective of individual cases,combined with the film and television documentary works created with the theme of"Mazu"in recent years,this paper believes that there are still a series of problems in the creation practice of Mazu secular documentary in terms of narrative theme,narrative concept and narrative structure,and puts forward corresponding countermeasures.