基于共享资源库的融媒体发展模式研究——以国家农业科技创新联盟为例

Research on the Development Models of Convergence Media Based on Shared Resource Library——A Case Study of the National Agricultural Science and Technology Innovation Alliance

在信息技术的推动下,媒体融合正在进入“全媒体”的新阶段,国家农业科技创新联盟新闻宣传媒体格局正发生着巨大变化。目前联盟新媒体门户平台仍处于一种松散联合状态,如内容采集、制作、审核、发布都还在独立运维,并未纳入统一管理,也并没有真正意义上的媒体融合生产发布流程。针对这些问题,提出建设国家农业科技创新联盟融媒体发展模式的建议,即依托基于共享资源库的联盟融媒体设计方案,通过联盟融媒体多平台互动发布系统的建设,探讨将多种汇聚、采集、生产、管理和发布渠道进行融合,实现“单次采集、多渠汇聚、融合发布、全媒传播”,以发挥国家农业科技创新联盟新媒体门户的宣传支撑作用。

Driven by information technology,media convergence is entering a new stage of "all media",and the news and propaganda media of the National Agricultural Science and Technology Innovation Alliance is undergoing tremendous changes.At present,the alliance’s new media portal platform is still in a loosely integrated state,for example,content collection,production,review and release are still in independent operation and maintenance,not included in unified management,and there is no real media integration of production and release process.In response to these problems,it was proposed to establish the National Agricultural Science and Technology Innovation Alliance convergence media development models,that is,relying on the design of alliance’s convergence media based on the shared resource library,through the construction of convergence media multi-platform interactive publish system of the alliance,it was suggested to explore the integration of multiple convergence,collection,production,management,and release channels to achieve "one collection,multiple generation,multiple releases and full media dissemination",so as to play the propaganda and support role of the new media portal of the National Agricultural Science and Technology Innovation Alliance.