智慧文旅背景下郑汴洛全域旅游示范区升级优化模式研究

Research on the Upgrading and Optimization Model for All-Region Tourism Demonstration Area of Zhengzhou,Kaifeng,and Luoyang city under the Background of Intelligent Cultural Tourism

全域旅游是促进旅游业转型升级、提质增效,实现旅游业高质量发展目标的重要途径,又是破除旅游产业发展障碍、优化旅游管理体制的创新之举。因此,全域旅游示范区的建设期是一个矛盾的叠加期与问题的多发期。在智慧旅游和文旅融合的时代背景下,处于发展初期的郑汴洛全域旅游示范区应以文化为引领,探索推进智慧旅游目的地建设的有效途径。

All-region tourism is an important way to promote the transformation and upgrading of tourism industry,improve its quality and efficiency,and achieve the goal of its high-quality development.It is also an innovative move to break the development barriers of tourism industry and optimize the tourism management system.Therefore,the construction period of all-region tourism demonstration area is a period with overlapping contradictions and frequent problems.Under the historical background of the integration of intellectual tourism and cultural tourism,the all-region tourism demonstration area of Zhengzhou,Kaifeng,and Luoyang city,in its early stage of development,should be guided by culture,and explore effective ways to promote the construction of intelligent tourism destination.