浙江省文化旅游产业区域竞争力评价及优化

Evaluation and Optimization of Regional Competitiveness of Cultural Tourism Industry in Zhejiang Province

文化旅游产业是改善民生的“幸福产业”,也是衡量区域发展综合竞争力的重要标准之一。遵循科学性、系统性、有效性原则,构建文化旅游产业区域竞争力评价指标体系,运用因子分析法对浙江省11个地市的文化旅游产业区域竞争力进行分析,认为浙江省文化旅游产业发展势头良好,但存在发展不平衡等问题,文化旅游产业发展有待进一步整体提升。在此基础上,提出具体的优化路径。

Cultural tourism industry is an industry to improve people’s livelihood.The competitiveness of a region’s cultural tourism industry is one of the important standards to measure the regional comprehensive competitiveness.Following the principles of scientificity,systematicness and effectiveness,this paper constructs the evaluation index system of regional competitiveness of cultural tourism industry.It analyzes 11 cities of Zhejiang Province by using factor analysis.It is considered that Zhejiang Province is good,but there are problems such as unbalanced development,and the development of cultural tourism industry needs to be further improved as a whole.On this basis,the specific optimization path is proposed.