高职院校“国际市场营销”课程实践教学改革研究

Research on Practical Teaching Reform of"International Marketing"Course in Higher Vocational Colleges

结合高职院校“国际市场营销”课程的授课目标,分析高职院校“国际市场营销”课程实践教学常用的案例分析、策划方案、校企合作三种方法的优缺点,认为需要解决的问题是如何在实践案例的新颖度与可适用性、实践内容和学生就业的密切度与可操作性、实践资料来源的真实度与易实施性之间找到平衡,最后提出“教师一学生一校友”三位一体的实践教学模式来解决这个问题,以提高课程教学效果,更好地培养高级技术技能人才。

Combined with the teaching objectives of"international marketing"course in higher vocational colleges,this paper analyzes the advantages and disadvantages of three methods commonly used in the practical teaching of"international marketing"course in higher vocational colleges:case analysis,planning scheme and school enterprise cooperation.It is considered that the problem to be solved is improve the novelty and applicability of practical cases find a balance between the closeness and operability of practice content and students'employment,and the authenticity and ease of implementation of practice data sources.Finally,put forward the Trinity practice teaching mode of"teacher student alumni"to solve this problem,so as to improve the teaching effect of the course and better cultivate senior technical talents.