高职图书馆官方微信小程序应用现状与发展

Application Status and Development of Official WeChat Applet in Higher Vocational Libraries

微信小程序作为时下被大众所热衷的新媒体之一,已经被广泛运用到各个领域中,而在高校图书馆中,微信小程序模式的运用为图书馆业务的开展提供了新的助力,文章对检索到的高职图书馆官方小程序应用现状进行调研,通过分析发现高职图书馆官方微信小程序目前存在宣传推广力度不大、服务场景类型单一、使用频率低、个性化与互动性不足等问题,并提出相应的发展对策。

As one of the popular new media,WeChat applet has been widely used in various fields.In university libraries,the application of WeChat applet mode provides new help for the development of library business.This paper investigates the application status of retrieved official applet in higher vocational libraries.Through the analysis,it is found that the official WeChat applet of higher vocational libraries has some problems,such as little publicity and promotion,single service scene type,low use frequency,lack of personalization and interaction,and puts forward the corresponding development countermeasures.