乡村文旅产业数字化振兴机理与路径研究

Mechanism and Path Study on Digitization of Rural Cultural Tourism Industry

围绕数字赋能文旅产业发展的相关问题,聚焦于数字赋能文旅产业发展机理,从现阶段发展面临的阻滞问题入手,剖析数字赋能乡村文旅产业高速发展的内生机理,提出数字赋能文旅产业的发展路径,即理念更新、职能更新、融合更新和服务更新,最终实现乡村文旅产业的全面振兴。

The key to develop the cultural tourism industry is to focus on its digitization.We analyzed the endogenous mechanism in high-speed development of the rural cultural tourism industry from its current situation and pain points.In order to boost the digitization of the rural cultural tourism industry,we proposed the following development paths:conception renew,function renew,integration renew and service renew.