摘要
In order to achieve the objectives of transparency and accountability,Mexican President Andres Manuel Lopez Obrador(AMLO)has offered a press conference every morning since he took office.This situation seemed to be a transcendental change in the field of democratic dynamics and political communication in Mexico;however,not merely a means of communication,these conferences have instead become a method of government.Using postulates of Mimetic Theory,this essay analyzes AMLO’s conferences,showing how this daily practice has become propaganda for the regime.