岭南佳果生态文化的对外传播思考

Analysis on the International Communication of Chinese Ecological Culture by Lingnan Fruits

“一带一路”倡议除了以现有基建和贸易促经济的思路推动外,更有赖于核心价值的传播与认同。岭南佳果文化作为中国生态文明发展的代表,以人类命运共同体为基础观,其所蕴含的内生社会公义性和可持续发展性,能消解西方所主导的制度与意识形态话语权操控,可以借助新媒体科技建立有效的对外传播途径,达到从传统的技术转移与制度互惠走向社区的文化互动互通,有助于实现“一带一路”沿线国家的长期稳态发展。

The development of China’s Belt and Road Initiative not only relies on the economic growth through infrastructure and trade,but also,more importantly,on the voice to be heard and the identification of our core values.The Chinese ecological civilization is exactly the one that has the inside value of social justice and sustainable development to eliminate the western ideological and systematic influence,and its international communication can help the countries along the Belt and Road to approach the long-term stability.Lingnan fruit culture is the good example to express our value of ecological civilization.Apart from the technology transfer and institutional reciprocity,Lingnan fruits’communication should focus on the community cultural interaction by the guidance of“A community of shared future for mankind”value and the implementation of modern communication means and narrative modes.