基于符号学视角下景区“前景化”研究——以五莲山风景区为例

Research on “Foregrounding” of Scenic Spots from the Perspective of Semiotics——Take Wulian Mountain Scenic Area as an example

旅游产业的快速发展,使得景区之间的竞争越发激烈,想要提升景区竞争力,可以尝试基于符号学视角,对景区的景观以及基础设施进行前景化改造。文章以语言符号学为切入点,利用问卷调查法对五莲山景区景观设计问题进行深入分析,发现游客对于五莲山景区景观设计的合理性以及新颖性较为不满,影响了游客的旅游体验,想要提升景观设计水平,需要对景区内的自然资源以及公共设施进行前景化解读,尝试探寻该景区内各种景观元素之间的语义关系,为景区的优化升级提供借鉴经验。

The rapid development of the tourism industry has made the competition among scenic spots more and more fierce. If you want to improve the competitiveness of scenic spot, you can try to carry out a foregrounding transformation on the landscape and infrastructure of scenic spot based on the perspective of semiotics. Taking linguistic semiotics as the breakthrough point, this paper makes an in-depth analysis of the landscape design of Wulian Mountain Scenic Area by means of a questionnaire survey, and finds that tourists are dissatisfied with the rationality and novelty of the landscape design of Wulian Mountain Scenic Area, which affects the tourist experience of tourists. In order to improve the landscape design, it is necessary to carry out a foregrounding interpretation of the natural resources and public facilities in the scenic area, try to explore the semantic relationship between various landscape elements in the scenic area, providing reference experience for the optimization and upgrading of the scenic area.