网络关注度视角下研学旅行发展现状与影响因素研究

Research on Development Status and Influencing Factors of Research Travel from the Perspective of Network Attention

为深入探讨我国研学旅行发展现状,采用网络关注度作为研学旅行发展的替代观测数据,利用赫芬达尔系数、变异系数、莫兰指数、季节性集中指数分析研学旅行网络关注的时空分布特征,使用自然断点法将我国34个省份划分为5个发展等级并对区域网络关注度差异的影响因素进行分析。结果表明:(1)研学旅行前期增长较快,但受新冠疫情的影响,后续发展明显放缓;(2)主动关注较少,研学旅行网络关注度呈现出季节性波动特征,相关搜索内容和搜索时间都与工作密切相关;(3)区域发展不均衡,中部地区的关注度较高而西部及港澳台地区偏低;(4)基地数量和人均受教育年限是研学旅行网络关注度的主要影响因素。

In order to discuss the development status of research travel in China,this study uses network attention as the alternative observation data for the development of research travel,and analyzes the temporal and spatial distribution characteristics of research travel network attention by using hexenal coefficient,variation coefficient,Moran index and seasonal concentration index.According to the natural breakpoint method,34 regions are divided into five development levels,and the influencing factors of regional network attention differences are discussed.The results show that:(1)The growth of tourism in the early stage of research and study is increasing rapidly,but the subsequent development is obviously slowed down by the influence of COVID-19.(2)Mainly passive participation,the attention of research travel network shows the characteristics of seasonal fluctuation in the semester,and the relevant search content and search time are closely related to work.(3)The regional development is uneven,the attention of the central region is high,while the attention of the western region,Hong Kong,Macao and Taiwan is low.(4)The number of bases and the number of years of education per capita are the significant factors affecting the regional attention.