基于网络文本分析的沈阳市非遗旅游开发路径研究

文章采用内容分析法,以沈阳市非遗旅游开发模式为研究对象,以新浪微博2011年-2021年间的沈阳非遗旅游相关内容为样本进行数据采集,运用ROST CM 6.0软件,从“非遗项目”“非遗利益相关者”“非遗商品”“非遗相关活动”四个维度进行分析。结果表明,沈阳市在非遗旅游开发方面,当前仍然存在开发形式传统单一、企业参与较少、非遗旅游商品供需错位等问题。因此建议,拓宽非遗旅游开发思路、促进旅游企业参与非遗旅游开发、更新非遗旅游商品设计理念。

Using the content analysis method,this paper takes the development model of intangible cultural heritage tourism in Shenyang as the research object,takes the relevant content of intangible cultural heritage tourism in Shenyang from 2011 to 2021 of Sina Weibo as the sample,collects data,and uses Rost CM 6.0 software to analyze from the four dimensions of"intangible cultural heritage project","intangible cultural heritage stakeholders","intangible cultural heritage goods"and"Intangible Cultural Heritage related activities".The results show that there are still some problems in the development of intangible cultural heritage tourism in Shenyang,such as single traditional development form,less enterprise participation,dislocation of supply and demand of intangible cultural heritage tourism commodities and so on.Therefore,it is suggested to broaden the development ideas of intangible cultural heritage tourism,promote tourism enterprises to participate in the development of intangible cultural heritage tourism,and update the design concept of intangible cultural heritage tourism commodities.