基于网络多源评测的竞争对手识别模型的构建

Construction of Competitor Identification Model Based on Network Multi-source Evaluation

[目的/意义]旨在利用可以交叉印证的网络多源评测构建竞争对手识别模型。[方法/过程]模型包含数据采集与预处理模块、竞争对手识别模块和核心竞争对手对比分析模块;综合采用共现分析方法、社会网络分析方法和情感分析方法,以获得竞争对手初步识别、核心竞争对手识别和核心竞争产品对比分析之功能;最后以荣耀V40产品为对象进行实证分析。[结果/结论]基于所提出的模型,识别出荣耀V40的核心竞争对手,并对核心竞争产品进行对比分析,验证了模型的可行性和有效性。

[Purpose/significance]This paper aims to construct a competitor identification model using cross-verified network multi-source evaluation.[Method/process]The model includes data collection and pre-processing module competitor identification module and core competitor comparison analysis module.The paper uses methods of co-occurrence analysis social network analysis and emotional analysis to obtain the functions of preliminary competitor identification core competitor identification and comparative analysis of core competitor products;finally it takes Honor V40 product as the object for empirical analysis.[Result/conclusion]Based on the proposed model the core competitors of Honor V40 are identified and the core competitive products are compared and analyzed to verify the feasibility and effectiveness of the model.