明清时期景德镇陶瓷的行销及商路研究

Study on the Distribution and Commercial Road of Jingdezhen Ceramics in Ming and Qing Dynasties

明清时期,景德镇成为全国的制瓷中心,销售市场遍及全国各地,甚至开拓了广泛的国外市场。通过文献综述法、推断分析法和归纳总结法,对明清两代景德镇陶瓷销售的国内外市场及商业贸易路线进行整理和总结分析。研究发现,发达的水运网络体系是明清两代景德镇瓷业贸易繁荣发展的重要因素,并由此形成了数条重要的陶瓷贸易商路。景德镇陶瓷内销发展到全国,外销自明初郑和七下西洋,从亚洲拓展到欧洲、非洲、美洲和澳洲各地。景德镇成为全国的制瓷中心,国内重要的手工业城市,瓷业贸易的繁荣发展给景德镇带来了深刻的区域社会变迁。并为传播中华文化和艺术,推动中外贸易往来,发挥了重要作用。

During the Ming and Qing Dynasties,Jingdezhen became the national porcelain center,the sales market has spread all over the country,and even opened up a wide range of foreign markets.Through literature review,inference analysis and summary,the domestic and foreign markets and commercial trade routes of Jingdezhen ceramic sales in the Ming and Qing Dynasties were sorted out and analyzed.The study found that the developed water transport network system was an important factor in the prosperity and development of Jingdezhen porcelain trade in the Ming and Qing Dynasties,and thus formed several important ceramic trade routes.Jingdezhen has become a national porcelain center and an important handicraft city in China.The prosperity and development of porcelain trade has brought profound regional social changes to Jingdezhen.It plays an important role in spreading Chinese culture and art and promoting Sino-foreign trade.