数据驱动的动态管理能力构建机制研究--以杭州泛嘉集团为例

The Construction Mechanism of Data-driven Dynamic Managerial Capabilities--The Case of Fanscar

随着对传统企业能力研究的反思及微观基础研究的兴起,动态管理能力的研究得到了发展,但现有研究多聚焦于概念构成及其与组织战略变革/绩效/能力间的关系机制,对数据驱动的动态管理能力构建机制关注不足。本文以互联网企业杭州泛嘉集团为案例研究对象,探讨基于数据驱动的高管动态管理能力新内涵。研究发现:(1)数据驱动的动态管理能力在管理认知、管理人力资本、管理社会资本三个微观基础上均呈现出新变化。(2)每个微观基础间相互交织共同作用于动态管理能力的构建。(3)高管行为决策作为解释机制使得个体特征“显化”。区别于已有研究多为企业整体层面的视角,本文从高管微观个体出发,揭示了数据驱动的动态管理能力构建机制,对数字化情境下企业高管团队的能力提升与数字创新决策具有指导意义。

Based on the reflection of traditional capability research and the rise of microfoundations research,the existing researches focus on the concept of dynamic managerial capabilities(DMC),as well as the relationships between it and organizational strategic change/performance/capability,but lacks theoretical supplement to the DMC mechanism under the data-driven background.In this paper,we take Fanscar as the case to explore the new connotation of DMC in data-driven enterprises.The findings are as follows:(1)Data-driven DMC presents new changes on the basis of managerial cognition,managerial human capital and managerial social capital.(2)Each foundation interweaves with each other and acts on the construction of DMC.(3)Executive behavior as an explanatory mechanism externalizes individual characteristics.Unlike previous studies,which are based mainly on the perspective of enterprise as a whole,this paper reveals the DMC construction model based on data-driven from the perspective of individual,which has practical significance for the ability training of top management team and digital innovation decision-making.