即时配送服务平台市场营销策略研究——以UU跑腿为例

Research on the Marketing Strategy of Instant Delivery Service Platform——Taking UU Running Errands as an Example

近年来,数字经济快速发展,消费者生活节奏随之加快,需求升级,同城物流逐渐衍生出多种形态,即时配送行业应运而生。即时配送服务平台相较传统物流,具有点到点、多场景、高时效的特点,依托于新零售模式在城市经济发展中占据一席之地。论文选取即时配送服务平台中的UU跑腿作为研究对象,结合4P市场营销策略分析其发展现状,找出其存在的问题并提出建议,以期为UU跑腿市场营销的长远发展提供借鉴。

In recent years,with the rapid development of digital economy,the pace of consumers'life has accelerated and the demand has upgraded.Local logistics has gradually derived a variety of forms,and the instant delivery industry has emerged to adapt to the opportunity.Compared with traditional logistics,instant delivery service platform has the characteristics of point-to-point,multi scene and high timeliness.Relying on the new retail mode,it occupies a place in the development of urban economy.This paper selects UU Running Errands in the instant delivery service platform as the research object,analyzes its development status combined with 4P marketing strategy,finds out its existing problems and puts forward suggestions,so as to provide a reference for the long-term development of marketing in UU Running Errands.