布迪厄资本理论视角下我国女性运动员形象报道取向变迁及其成因

Changes and Causes of Image Reporting Orientation of Chinese Female Athletes from the Perspective of Bourdieu’s Capital Theory

媒体对我国女性运动员形象报道的呈现问题备受关注。本文采用文献资料法,基于布迪厄资本理论,从资本视角分析我国女性运动员形象报道取向的变迁及其成因。结果表明:女性运动员形象报道取向变迁主要经历了1984-1995年以“为国争光”为目标,弘扬民族精神的政治取向阶段;到1996-2007年市场化商业化娱乐化笼罩下的经济取向阶段;再到2008-2021年以体现奥林匹克精神,回归人本位的教育取向阶段。女性运动员形象报道取向变迁的成因主要是体育市场化的转变、体育政治功能有所变化、娱乐化趋势增长、阐释报道对象的符号化。

The media’s report on the image of Chinese female athletes has attracted much attention.Based on Pierre Bourdieu’s capital theory,this paper analyzes the changes of Chinese female athletes image reports and their causes.From 1984 to 1995,the change of the orientation of the female athletes’image report mainly experienced the political orientation stage with the goal of“Winning glory for the country”and carrying forward the national spirit,the economic orientation stage from 1996 to 2007 under the influence of commercialization and entertainment,and the education orientation stage from 2008 to 2021 reflecting the Olympic spirit and being people-oriented.The main causes of the change of the orientation of female athletes’image report are the change of sports marketization,the change of sports political function,the increase of entertainment trend,and the symbolization of the object of the report.