21世纪以来健身气功国际化传播模型的理论构建研究

Research on the Theoretical Construction of International Communication Model of Fitness Qigong since the 21st Century

21世纪以来健身气功已经传播至100多个国家或地区,成为我国继武术之后国际传播最为广泛的体育项目。本研究基于传播类型与传播过程要素理论,运用文献法、分析法对21世纪以来健身气功国际化传播模型的理论构建进行研究。通过分析健身气功传播者、传播内容、传播渠道、接受者、传播效果、传播障碍等过程要素进行分析,构建了健身气功的人际传播、组织传播、大众传播、网络传播模型,并以图示的方式对其进行直观展现。期望为“后疫情”时代健身气功的国际化传播提供参考借鉴。

Since the 21st century,Fitness Qigong has spread to more than 100 countries and regions,and has become the most widely spread sport in China after Wushu. Based on the theory of communication types and elements of communication process,this study uses the methods of literature and analysis to study the theoretical construction of the international communication model of Fitness Qigong since the 21st century. By analyzing the process elements such as Fitness Qigong communicator, communication content, communication channel,receiver, communication effect and communication obstacles, this paper constructs the interpersonal communication,organizational communication,mass communication and network communication model of Fitness Qigong,and visually displays it in the form of diagram. It is expected to provide reference for the international communication of Fitness Qigong in the“Post Covid-19”era.