耦合视角下冰雪运动与休闲小镇产业融合驱动力及发展路径研究

Research on the Driving Force and Development Path of the Integration of Ice and Snow Sports and Leisure Town Industries from the perspective of Coupling

基于系统耦合理论,运用文献资料法、逻辑分析法等研究方法,通过回顾冰雪体育休闲特色小镇的发展概况,梳理现特有休闲小镇的建设实践经验,探索冰雪体育与休闲小镇产业融合驱动力及发展路径。冰雪运动与休闲小镇产业融合过程中,政策支持是根本驱动力,消费需求是内部驱动力,企业联合是外在驱动力,冰雪运动与休闲小镇产业高质量融合需从制度供给创新、网络经济创新、产业服务创新和小镇运营模式创新等方面寻求新思维、新思路和新路径,研究旨在为不断增长国民体育消费和实现我国冰雪体育产业发展提质扩容提供有益参考。

Based on the theory of system coupling,using literature review method,logical analysis method and other research methods,reviewing the development of ice and snow sports towns and the practical experience in the construction of leisure towns,the driving forces and development paths of integrating the ice and snow sports and leisure town industries have been explored.It is believed that in the process of integration of ice and snow sports and leisure town industries,policy support is the fundamental driving force,consumer demand is the internal driving force,and enterprise alliances are the external driving force.The high-quality integration of ice and snow sports and leisure town industries requires Innovation in terms of institutional supply,network economy,industrial service and small town operation model.The research aims to provide a useful reference for the continuous growth of national sports consumption and the realization of the quality enhancement and expansion of China’s ice and snow sports industry.