摘要
本文主要运用问卷调查等方法,对昆明山地户外运动爱好者体育消费现状、影响因素进行研究与分析。研究认为,昆明山地户外运动爱好者主要为青年群体,月收入水平偏低;体育消费形式多样、消费频度较低;体育消费观念较好,但仍处于初级水平;体育消费受多重因素的影响。针对此现象建议相关部门多举措提高消费能力、发展体育消费市场、改善体育消费环境,促进山地户外运动爱好者进行体育消费。
This paper mainly uses questionnaires and other methods to analyze the current situation and influencing factors of sports consumption of outdoor sports enthusiasts in Kunming.It is found that their sports consumption has various forms and low consumption frequency;they have good but relatively primary level of sports consumption concept;their sports consumption is affected by multiple factors.In response to this phenomenon,it is suggested that relevant departments take multiple measures to improve consumption capacity,develop sports consumption market,improve sports consumption environment,and encourage mountain outdoor sports enthusiasts to conduct more sports consumption.
作者
刁国炎
高金凤
付尔金娜
Diao Guoyan;Gao Jinfeng;Fu Erjinna(School of Physical Education,Southwest Forestry University,Kunming 650224,Yunnan,China;不详)
出处
《体育科技文献通报》
2022年第3期175-177,共3页
Bulletin of Sport Science & Technology
基金
云南省哲学社会科学规划项目(项目编号:YYB2020096)
西南林业大学科学研究基金面上重点项目(项目编号:XL21619)。
关键词
昆明
山地户外运动爱好者
体育消费
Kunming
mountain outdoor sports enthusiasts
sports consumption
