基于视频分享的社会化阅读行为研究

Research on Social Reading Behavior Based on Video Sharing

阅读视频博客是多媒体环境下的社会化阅读新形态,深入分析视频阅读博客特征及博主的用户行为特征有助于促进阅读推广和社会化阅读平台的创新发展。运用扎根理论研究法分析阅读视频博主的行为特征,归纳基于视频分享的社会化阅读用户行为模式框架,并通过频繁模式算法挖掘高频行为序列进行研究发现:阅读视频博客中的人物动作、字幕和配音独白向观众传达了多模态信息;在阅读视频中,博主具有交叉并行的阅读行为和阅读分享行为;阅读行为包含阅读准备、标注和阅读辅助,阅读分享行为包含视频导览、图书简介、阅读偏好、书评和额外互动;高频行为序列包括单模态行为序列以及由人物动作和字幕构成的双模态行为序列。

As a new form of social reading in a multimedia environment,reading vlogs can help promote reading promotion and innovative development of social reading platforms by analyzing its characteristics and user behaviors.This paper uses grounded theory research to analyze the behavior characteristics of vloggers,summarizes the social reading users’behavior framework based on video sharing,and recognizes highfrequency behavior sequences through frequent pattern mining.The study found that reading vlogs conveyed multi-modal information to users through character actions,subtitles and dubbing monologues.Vloggers have cross-parallel reading behaviors and reading sharing behaviors in reading vlogs.Reading behavior includes preparation,annotation and reading assistance,and reading sharing behavior includes video navigation,book introduction,reading preferences,book reviews and additional interaction.High-frequency behavior sequences include single-modal sequences and dual-modal sequences consisted of character actions and subtitles.