创业意愿如何转化为创业行为?——基于行动—状态导向作用的研究

How Could Entrepreneurial Intention Transform into Entrepreneurial Behavior?Research Based on the Moderating Effects of Action-State Orientation

创业意愿转化为创业行为才具有重要的现实意义。文章以大学生为对象,在理论研究的基础上,构建行动—状态导向调节创业意愿与创业行为关系的理论模型,运用滚雪球式非随机便利抽样法进行间隔1年时间的两个阶段调查,通过分层回归分析法等进行数据分析和假设检验。研究发现,创业意愿对创业行为具有显著正向预测作用,行动导向的“脱离”“主动”和“持续”维度分别强化创业意愿与创业行为的正向关系;而状态导向的“执着”“犹豫”和“暂时”维度分别弱化创业意愿与创业行为的正向关系。研究结果表明,在个人具有行动导向时创业意愿更能转化为创业行为,行动导向这种个人特质为创业意愿转化为创业行为提供了充分条件。以此为基础,对公共部门和大学生个人提出了策略建议。

The transformation of entrepreneurial intention into entrepreneurial behavior has important practical significance.Taking college students as the object,on the basis of theoretical research,this paper constructs a theoretical model of action-state orientation regulating the relationship between entrepreneurial intention and entrepreneurial behavior,uses the snowball non-random convenience sampling method to conduct a two-stage survey with an interval of one year,and carries out data analysis and hypothesis test through hierarchical regression analysis.The study finds that entrepreneurial intention has a significant positive predictive effect on entrepreneurial behavior,and the“disengagement”“initiative”and“sustainability”dimensions of action orientation strengthen the positive relationship between entrepreneurial intention and entrepreneurial behavior respectively.The“persistence”“hesitation”and“transience”dimensions of state orientation weaken the positive relationship between entrepreneurial intention and entrepreneurial behavior respectively.The results show that when individuals have action orientation,entrepreneurial will can be more transformed into entrepreneurial behavior.Action orientation provides sufficient conditions for the transformation of entrepreneurial will into entrepreneurial behavior.On this basis,this paper puts forward strategic suggestions for the public sector and college students.