基于虚拟现实技术新一代电子商务模式研究

Research on a New Generation of E-commerce Model Based on Virtual Reality Technology

如今,随着电子商务技术的不断发展,这项技术也在普通民众的日常生活和工作中得到了更大范围的普及。然而,当下的电子商务技术在很大程度上依然只为民众提供了文字和图片数据,而没有给予民众全面的感官服务。因此,在电子商务中运用虚拟现实技术就显得尤为重要了。笔者在此介绍并研究该项技术的学说和技术,同时比较实验和实际商用的异同,并在此基础上对电子商务和虚拟现实技术之间的关联予以分析,以期为同类研究提供建设性的意见。

Nowadays,with the continuous development of e-commerce technology,this technology has also gained wider popularity in the daily life and work of ordinary people.However,the current e-commerce technology still only provides text and picture data for the people to a large extent,and does not provide the people with comprehensive sensory services.Therefore,the use of virtual reality technology in e-commerce is particularly important.The author hereby introduces and studies the theory and technology of this technology,and compares the similarities and differences between experiments and actual commercial use,and analyzes the correlation between e-commerce and virtual reality technology on this basis,hoping to provide constructive research for similar research opinion.