基于用户体验的高校校园即时跑腿App交互设计研究

Research on Interactive Design of Real-time Running App on Campus Based on User Experience

随着“互联网+”时代的到来以及信息技术的飞速发展,国内高校校园市场也逐渐向校内共享经济体转变,高校校园即时跑腿App主打“即时信息共享”以及“顺路顺带”的概念,传播合作共赢,可持续发展的产品核心价值观。文章通过对于高校校园市场背景以及用户体验五要素进行深入整合分析;并以问卷调查的形式作为调研切入点,以大学生日常需求进行用户细分,建立Persona人物模型;创建高校校园即时跑腿App的产品结构图以及交互原型线框图;基于用户体验完成交互逻辑、界面视觉和软件开发的深入设计。高校校园即时跑腿App能够满足两类高校学生的需求以及提升校园市场的经济生产力,确保即时性、共享性以及产品实用价值性。通过文章的研究,旨在让高校校园跑腿类数字化产品能够在创新中实现可持续发展。

With the advent of "Internet+" era and the rapid development of information technology, the domestic university campus market has gradually changed to the shared economy in the campus. The campus App is running the concept of "Instant Information Sharing" and "Going Along the Way", and disseminate win-win cooperation and core values of sustainable development. This paper makes an in-depth integration and analysis of the five elements of university campus market background and user experience;Taking the form of questionnaire as the research entry point, the user is subdivided according to the daily needs of college students, and the Persona character model is established;Create the product structure diagram and interactive prototype wireframe of realtime running App on campus;Complete the in-depth design of interaction logic, interface vision and software development based on user experience. Campus real-time running App can meet the needs of two types of college students, improve the economic productivity of the campus market, and ensure the timeliness, sharing and practical value of products. Through the research of this article, the purpose is to enable the digital products of running errands on campus to achieve sustainable development in innovation.