生鲜农产品电商物流发展的困境与对策研究

Research on the Dilemma and Countermeasures of the Development of E-commerce Logistics of Fresh Agricultural Products

农产品不但是人们生活的必需品,还是我国社会经济发展的基础。党的十九大报告中首次提出乡村振兴战略,农业得到很大发展。其中生鲜农产品因含水量较高,保质期较短,在流通过程中容易出现变质腐烂,给消费者带来不好的购物体验,直接造成了供应商的损失。随着电商物流的不断发展,我们可以将电商平台与线下实体店有机结合起来进行销售,从而有效减少产品本身的损失,实现共赢的局面,进一步促进生鲜农产品电商物流的发展。

Agricultural products are not only the necessities of people’s life,but also the basis of China’s social and economic development.According to the report of the 19th CPC National Congress,the strategy of rural revitalization was put forward for the first time to boost the great progress of agriculture.In particular,fresh agricultural products are characterized by high water content and short shelf life,and they are prone to deterioration and decay in the process of circulation,so these problems bring bad shopping experience to consumers and directly cause the loss of suppliers.With the continuous development of e-commerce logistics,we can combine e-commerce platforms with offl ine physical stores for sales accordingly,so as to eff ectively reduce the loss of products themselves,achieve a win-win eff ect,and further promote the development of e-commerce logistics of fresh agricultural products.