考虑游戏玩家虚转实交易的网络游戏发展对策研究--基于游戏运营商视角

Research on Development Strategies of Online Games in Terms of Gamers’Real-money Trading--Based on the Perspective of Game Operators

网络游戏玩家之间虚转实交易已经形成了一个规模庞大的产业链,且呈现出不断增长的态势。本文对国内外有关文献评述的基础上,分析了网络游戏玩家之间虚转实交易形成的机理以及其可能产生的影响,并在此基础上提出了游戏运营商利用虚转实交易获得更多收益的对策。研究表明:游戏玩家之间的虚转实交易在给游戏运营商带来一些不良影响的同时带来了提升收益的机会,游戏运营商应该结合游戏设计、游戏收费模式创新和虚拟商品交易平台开发三个方面来获得发展。

The real-money trading between online gamers has formed a large-scale industrial chain,and it is showing a growing trend.Based on the review of relevant literature in China and abroad,this study analyzes the formation mechanism of real-money trading among online gamers and its possible impacts,and on this basis proposes strategies by which game operators use real-money trading to obtain more profits.The research shows that the real-money trading between gamers brings some adverse eff ects to game operators and also brings opportunities to increase profi ts.Game operators should combine three approaches of game design,innovation of game charging model and virtual commodity trading platforms to gain development.