跨学科融合视阈下国际多语种商业展播路径研究

Research on the Paths of International Multilingual Business Exhibition from the Perspective of Interdisciplinary Integration

跨学科融合理念在上海市商业精英挑战赛与“高教社杯”商业英语辩论大赛的多语种商业展播设计得到充分应用。本研究从认知具身理论出发,以跨学科的融合为前提,探寻了对于健康产品在商业展播中出现的以多语种视觉信息、平面信息的不同处理方式及带来的实际效果。本文以商业展播中视觉、平面设计的原则为标准,通过不同的设计案例,展现了在对学科融合的具身认知心理理论中,设计出更符合消费者需求的国际商业展播的实践经验。

Interdisciplinary integration has been fully applied in the multilingual business exhibition’s design of the Shanghai Business Elite Challenge and the Business English Debate Competition of“Higher Education Publishing House Cup”.This research seeks to explore the dif ferent processing methods and actual ef fects of multilingual visual information and graphic information that appear in the business exhibition of health products from the embodied cognition theory based on the interdisciplinary integration.Followed by the principles of visual and graphic design in business exhibitions,this article demonstrates the practical experience of designing international business exhibitions that are more in line with consumer needs in the theory of embodied cognition of subject integration through different design cases.