河南省栾川县发展乡村旅游产业研究

On the Development of Rural Tourism Industry in Luanchuan County of Henan Province

随着乡村振兴战略的提出与人民消费结构的升级,河南省乡村旅游产业得到空前发展。目前,河南省乡村旅游产业有经济优势型、市场优势型、交通优势型和资源优势型等4种类型。河南省栾川县整合资源、交通等优势,以乡村旅游产业发展为抓手,走出了乡村旅游产业助力乡村振兴、打赢脱贫攻坚战的特色道路,实现了从国家级贫困县到2017年提前整体脱贫的目标。乡村旅游发展面临规划有所滞后、发展资金薄弱、缺乏龙头企业带动和智慧化建设较弱、文旅融合深度不够等瓶颈。针对存在的问题,提出了创新引领发展、加大金融扶持力度、强化龙头企业作用、提升智慧化建设水平、推动文旅深度融合等对策。

Conforming to the proposal of the rural revitalization strategy and the upgrading of the people′s consumption structure,the rural tourism industry in Henan Province has achieved unprecedented development.The current rural tourism industry in Henan province may take the advantage of economic development,marketing,transportation and resource potentials.With the help of such advantages,Luanchuan county has opened up its characteristic path in integrating resources,transporting and all other advantages in Henan province to develop rural tourism industry and help the county shake off the title of the state-level poverty-stricken county ahead of schedule by 2017.Luanchuan county has won to some extent the battle against poverty.Rural tourism industry is now faced up to the bottlenecks in its further development,such as the lack of new development plans,the shortage of funding,the lack of leading enterprises,intelligent construction,and etc.Aiming at coping with the existing problems,this paper comes up with countermeasures in attaching more importance to creativity,increasing financial support,strengthening the role of leading enterprise,upgrading the construction of intelligentization and so on.