基于博弈论组合赋权法的甘肃丝路铜器文创设计

Cultural and Creative Design of Gansu Silk Road Bronzes Based on Combination Weighting Method of Game Theory

目的 为降低设计师主观性偏差,从用户需求角度解析文创产品设计的影响因素,建立基于博弈论组合赋权法的文创产品设计指标评价体系,为文创产品设计提供方法与案例参考。方法 首先,通过田野调查法、文献分析法梳理甘肃丝路文化符号,构建甘肃丝路文化符号库;其次,利用文献分析法、用户访谈法解析用户需求,结合专家评估构建甘肃丝路文创设计指标体系;再次,通过层次分析法与熵权法分别求解设计指标主客观权重,并利用博弈论组合赋权法求解设计指标综合权重;最后,运用上述分析结果进行设计方案创新性表达,并通过模糊综合评价法对设计方案进行评估。结果 基于上述方法,以铜制餐具为案例开展设计实践,所得方案在审美需求、功能需求、用户偏好等方面表现较好。结论 研究结果表明该方法适用于甘肃丝路文化铜器文创产品设计,有助于提升文创设计过程的科学性。

In order to reduce the subjective deviation of designers, this paper analyzed the influencing factors of cultural and creative product design from the perspective of user needs, and established a cultural and creative product design index evaluation system based on the combination weighting method of game theory, so as to provide methods and case references for cultural and creative product design. First, the cultural symbols of Gansu silk road are combed through field investigation, literature analysis to construct the cultural symbol library of Gansu silk road. Second, the methods of literature analysis and user interview are used to analyze user needs, combined with expert evaluation to construct the cultural and creative design index system of Gansu silk road. Then, the subjective and objective weights of design indexes are solved by analytic hierarchy process and entropy weight method, and the comprehensive weights of design indexes are solved by combination weighting method of game theory. Finally, the innovative expression of the design scheme is carried out on the basis of the above analysis results, and the design scheme is evaluated by fuzzy comprehensive evaluation.Based on the above methods, bronze tableware is taken as a case to carry out design practice, and the obtained scheme performs well in aesthetic needs, functional needs, and user preferences. The results show that this method is suitable for the cultural and creative product design of Gansu Silk Road bronze, and is helpful to improve the scientificity of the cultural and creative design process.