女性电动牙刷质感意象认知与设计

Perception and Design of Texture Image of Female Electric Toothbrush

目的 基于感性工学理论,研究女性电动牙刷用户的感性认知,以及其与女性电动牙刷质感设计要素的映射关系。方法 分析现有女性电动牙刷中优秀的CMF设计案例,提出一种新的描述女性电动牙刷质感设计的方法,其次用语义差分法量化女性电动牙刷的感性意象,利用因子分析获得影响消费者的关键意象,通过多元线性回归找到女性电动牙刷质感设计要素与用户感性认知之间的关系。结论 通过感性工学量化用户的感性认知,构建出女性电动牙刷感性意象空间,以机身颜色、表面纹理、表面光泽度3个维度及其所属维度内多个设计要素,来构建女性电动牙刷质感空间,利用回归分析找到女性电动牙刷感性意象空间与质感空间的映射关系,为新产品研发提供客观的参考。

This paper aims to study the perceptual cognition of female electric toothbrush users and the mapping model of the factors of texture design of female electric toothbrush based on the theory of Kansei Engineering. This paper analyzes the excellent CMF design cases of the current female electric toothbrush, and proposes a new method to describe the texture design of female electric toothbrush. Secondly, the image scale method is used to quantify the perceptual image of female electric toothbrush, and the key image affecting consumers is obtained by factor analysis and dimension reduction. Through multiple linear regression, the relationship between the factors of texture design and user perception of female electric toothbrush are found. Through quantitative research on perceptual knowledge of users, the perceptual image space of female electric toothbrush is constructed. The texture space of female electric toothbrush is constructed by three dimensions of body color, surface texture and surface glossiness and several design elements within its dimension.The mapping relationship between perceptual image space and texture space of female electric toothbrush is found by regression analysis, which provides an objective reference for new product research and development.