文化自信下融入仫佬族服饰元素的毛葡萄酒包装设计

Vitis Quinquangularisis Winepackaging Design with Mulao Costume Elements under the Background of Cultural Self-Confidence

目的让消费者进一步体验和感知仫佬族特色文化,提升仫佬族特色农产品包装的区域性和文化性,对仫佬族农特产品的包装设计提出建设性意见。方法以仫佬族的特色农产品毛葡萄酒为例,通过实地考察和网络调研对产品包装进行收集与整理,采用PEST模型分析法分析毛葡萄酒包装存在的问题;立足仫佬族服饰特色文化,挖掘其内涵和社会价值,并进行元素分析、归纳及提取。采用CGM模型对毛葡萄酒的包装造型进行设计,并有效融入色彩、纹样要素,得到具有仫佬族特色的毛葡萄酒包装。结论将仫佬族服饰文化融入当地特色农产品包装中,不仅提升了区域农特产品的文化内涵,而且对少数民族特色文化的传承与创新起到了推动作用。

In order to make consumers further experience and feel the characteristic culture of Mulao ethnic group,improve the regional and cultural characteristics of the packaging of their characteristic agricultural products,forward constructive suggestions were put on the packaging design of Mulao ethnic group characteristic agricultural products.Take vitis quinquangularisis wine for example,the product packaging of it was collected and organized through the field investigation and Internet research.PEST model analysis was used to analysis the problems existing in packaging.Based on Mulam costume characteristic culture,the connotation and social value were excavated,and the elements of the clothing were analyzed,generalized,extracted.CGM model was used to design the packaging shape of wool wine,and the elements of color and pattern were effectively integrated to obtain the wool wine packaging with Mulao ethnic characteristics.Integrating Mulao ethnic costume culture into the packaging of local characteristic agricultural products will not only improve the cultural connotation of regional agricultural products,but also promote the inheritance and innovation of minority characteristic culture.